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Features new line of protein and collagen bars as well as Aniston’s personal wellness story.
May 10, 2022
By: Melissa Meisel
Collagen brand Vital Proteins introduces a new brand campaign featuring chief creative officer Jennifer Aniston, with a spotlight on a new line of protein and collagen bars Aniston collaborated to create, along with her other favorite products. Told through the lens of mixed media, the campaign is a scrapbook of film, photography and never-before-seen personal photos that tell the story of Aniston’s wellness journey and how her daily routine with Vital Proteins supports her commitment ...
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